#UNHATEWOMEN
TERRE DES FEMMES
What remains of the lyrics when they are taken out of their context: pure misogyny. In a viral video campaign, #UNHATEWOMEN takes on the rappers using their own weapons: their lyrics – and places them in the hands of those they subject to verbal violence. Read out by women and free from bling-bling and booming beats, there’s only one thing remaining out of many songs: pure misogyny. #UNHATEWOMEN exposes this hatred in an unspectacular but shocking way.
Campaign Film / Social Media / (D)OOH / Print
︎ UNHATEWOMEN
Campaign Film / Social Media / (D)OOH / Print
︎ UNHATEWOMEN
Agency:
Philipp und Keuntje
Production:
It’s Us
Direction:
Annegret von Feiertag
Photography:
Darius Ramazani
Creative Direction:
Philip Bolland
David Morales
Art Direction:
Christoph Laurisch
Copywriting:
Jonas Bartelworth
Awards:
Cannes Lions
ADC Germany
ADC Global
Spotlight
Deutscher Digital Award
Max Award
Effie Germany
Webby
Philipp und Keuntje
Production:
It’s Us
Direction:
Annegret von Feiertag
Photography:
Darius Ramazani
Creative Direction:
Philip Bolland
David Morales
Art Direction:
Christoph Laurisch
Copywriting:
Jonas Bartelworth
Awards:
Cannes Lions
ADC Germany
ADC Global
Spotlight
Deutscher Digital Award
Max Award
Effie Germany
Webby
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