SQUARE METER


HORNBACH







As housing costs rise and living space shrinks, European DIY retailer HORNBACH wants to show that there is still room for big, original ideas even in the smallest of spaces. To this end, HORNBACH shows what's possible on just one square meter – with a film set in a house where tiny rooms become stages for unlimited creativity. From a vertical dining hall to a tiny table tennis room, we prove that every centimeter holds infinite potential.
TVC / Documentary / Social Media / (D)OOH / Radio / Ambient / POS

︎ HORNBACH
 
Agency:
HeimatTBWA

Director:
Steve Rogers

Production:
Tony Petersen Film

Creative Direction:
Guido Heffels
Luis Jaehner
Christofer Kümmerer

Art Direction:
Christoph Laurisch
Joaquin Aubele

Copywriting: 
Luis Jähner
John-Conrad Speer

Awards:
Cannes Lions
D&AD
ADC Germany
One Show
Clio
Spikes Asia
London International Award
Cyclone Award
Spotlight
New York Festivals
PlakaDiva
Effi


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© 2015–2025 Christoph Laurisch. All photographs, videos, text, and design elements on this website are protected by copyright. Any use—including reproduction, editing, distribution, or publication—requires prior written permission from the rights holder.