OBEY YOUR HANDS
HORNBACH
Our hands have never been so idle. As we waste our time on first, second and third screens, HORNBACH, the European DIY superstore, wanted to remind customers what their hands are really made for: creating great things.
In Obey Your Hands, we let rebellious hands show how frustrated and unfulfilled they feel without something meaningful to do. They take control of their couch-bound owner, throwing away his phone, slapping him around and dragging him to the only place that can bring him true happiness – his DIY project. Because if your hands are happy, you'll be happy too.TVC / Social Media / (D)OOH / Radio / Ambient / POS
︎ HORNBACH
In Obey Your Hands, we let rebellious hands show how frustrated and unfulfilled they feel without something meaningful to do. They take control of their couch-bound owner, throwing away his phone, slapping him around and dragging him to the only place that can bring him true happiness – his DIY project. Because if your hands are happy, you'll be happy too.TVC / Social Media / (D)OOH / Radio / Ambient / POS
︎ HORNBACH
Agency:
HeimatTBWA
Director:
Steve Rogers
Production:
Tony Petersen Film Berlin
Photography:
Björn Ewers
Illustration:
Christoph Laurisch
Björn Ewers
Creative Direction:
Guido Heffels
Luis Jaehner
Christofer Kümmerer
Art Direction:
Christoph Laurisch
Joaquin Aubele
Ivan Derr
Marina Emeljanov
Copywriting:
Luis Jähner
John-Conrad Speer
Awards:
D&AD
ADC Germany
Spotlight
OneShow
PlakaDiva
HeimatTBWA
Director:
Steve Rogers
Production:
Tony Petersen Film Berlin
Photography:
Björn Ewers
Illustration:
Christoph Laurisch
Björn Ewers
Creative Direction:
Guido Heffels
Luis Jaehner
Christofer Kümmerer
Art Direction:
Christoph Laurisch
Joaquin Aubele
Ivan Derr
Marina Emeljanov
Copywriting:
Luis Jähner
John-Conrad Speer
Awards:
D&AD
ADC Germany
Spotlight
OneShow
PlakaDiva
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