Multidisciplinary award-winning Art Director, Designer, former member of ︎︎︎Giegling Records and Co-Founder of ︎︎︎studiowie.se based in Berlin. Currently at ︎︎︎antoni for ︎︎︎Mercedes-Benz.







OBEY YOUR HANDS

HORNBACH


Our hands have never been so idle. As we waste our time on first, second and third screens, HORNBACH, the European DIY superstore, wanted to remind customers what their hands are really made for: creating great things.

In Obey Your Hands, we let rebellious hands show how frustrated and unfulfilled they feel without something meaningful to do. They take control of their couch-bound owner, throwing away his phone, slapping him around and dragging him to the only place that can bring him true happiness – his DIY project. Because if your hands are happy, you'll be happy too.TVC / Social Media / (D)OOH / Radio / Ambient / POS

︎ HORNBACH
AGENCY
HeimatTBWA

DIRECTOR 
Steve Rogers

PRODUCTION 
Tony Petersen Film Berlin

PHOTOGRAPHY 
Björn Ewers

ILLUSTRATION 
Christoph Laurisch
Björn Ewers

CREATIVE DIRECTION
Guido Heffels
Luis Jaehner
Christofer Kümmerer

ART DIRECTION 
Christoph Laurisch
Joaquin Aubele
Ivan Derr
Marina Emeljanov

COPYWRITING 
Luis Jähner
John-Conrad Speer

AWARDS
D&AD
ADC Germany
Spotlight
OneShow
PlakaDiva


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