Multidisciplinary award-winning Art Director, Designer, former member of ︎︎︎Giegling Records and Co-Founder of ︎︎︎studiowie.se based in Berlin. Currently at ︎︎︎antoni for ︎︎︎Mercedes-Benz.






LETTER THEFT

HORNBACH


It was one of the great mysteries of 2022: Overnight, letters began to disappear from the signboards of HORNBACH markets all over Europe. One by one letters reappeared in the most unexpected places – German Twitch streams, Czech poetry slams, even Swedish music videos. And fueled an impassioned debate all over the web: Was HORNBACH behind it? Or something even bigger? A documentary short eventually revealed the culprits: a gang of creative renegades, claiming the letters as symbols of creativity. Proven by a campaign that wasn’t just broadcast but shaped together with fans.
TVC / Social Media / (D)OOH / Radio / Ambient / POS

︎ HORNBACH
AGENCY 
HeimatTBWA

DIRECTION 
Tom Dream

PRODUCTION 
SLGH

CREATIVE DIRECTION 
Guido Heffels
Luis Jaehner
Christofer Kümmerer

ART DIRECTION 
Christoph Laurisch
Joaquin Aubele

COPYWRITING 
John-Conrad Speer

AWARDS 
Cannes Lions
ADC Germany
London International Awards
OneShow
Clio
Effie Germany
Die Klappe


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