CHRISTOPH LAURISCH


Multidisciplinary award-winning Art Director, Designer,
former member of ︎︎︎giegling records and Co-Founder of
︎︎︎studiowie.se based in Berlin. Currently at ︎︎︎antoni
for ︎︎︎Mercedes-Benz.







LETTER THEFT

HORNBACH


It was one of the great mysteries of 2022: Overnight, letters began to disappear from the signboards of HORNBACH markets all over Europe. One by one letters reappeared in the most unexpected places – German Twitch streams, Czech poetry slams, even Swedish music videos. And fueled an impassioned debate all over the web: Was HORNBACH behind it? Or something even bigger? A documentary short eventually revealed the culprits: a gang of creative renegades, claiming the letters as symbols of creativity. Proven by a campaign that wasn’t just broadcast but shaped together with fans.
TVC / Social Media / (D)OOH / Radio / Ambient / POS

︎ HORNBACH
Agency:
HeimatTBWA

Direction:
Tom Dream

Production:
SLGH

Creative Direction:
Guido Heffels
Luis Jaehner
Christofer Kümmerer

Art Direction:
Christoph Laurisch
Joaquin Aubele

Copywriting:
John-Conrad Speer

Awards:
Cannes Lions
ADC Germany
London International Awards
OneShow
Clio
Effie Germany
Die Klappe


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© 2015–2025 Christoph Laurisch. All photographs, videos, text, and design elements on this website are protected by copyright. Any use—including reproduction, editing, distribution, or publication—requires prior written permission from the rights holder.