LET NATURE
DO THE JOB
HORNBACH
This spring, usually the busiest and most lucrative season for DIY- and gardening markets, HORNBACH surprised gardeners all over Europe with a call to do the unimaginable: absolutely nothing. Asking them to consider buying as little as possible from HORNBACH or its competitors and follow an. Because the most sustainable garden also requires the least effort: As wildflowers will attract insects, and insects attract birds, frogs, and other creatures, leaving your garden to itself can help sustain our complex ecosystem. To make this kind of garden desirable to its customers, HONRBACH highlights the visually spectacular results it can yield: With epic, awe-inspiring images, HORNBACH unleashed the beauty of a natural garden – weeds and all.
TVC / Social Media / (D)OOH / Radio / Ambient / POS
︎ HORNBACH
TVC / Social Media / (D)OOH / Radio / Ambient / POS
︎ HORNBACH
Agency:
HeimatTBWA
Direction:
Hauke Hillberg
Production:
CZAR
Photography:
Max Sloboda
Creative Direction:
Guido Heffels
Luis Jaehner
Christofer Kümmerer
Art Direction:
Fabian Lange
Joaquin Aubele
Christoph Laurisch
Copywriting:
Luis Jähner
John-Conrad Speer
Awards:
ADC Germany
Spotlight
Effie
Die Klappe
HeimatTBWA
Direction:
Hauke Hillberg
Production:
CZAR
Photography:
Max Sloboda
Creative Direction:
Guido Heffels
Luis Jaehner
Christofer Kümmerer
Art Direction:
Fabian Lange
Joaquin Aubele
Christoph Laurisch
Copywriting:
Luis Jähner
John-Conrad Speer
Awards:
ADC Germany
Spotlight
Effie
Die Klappe
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