Under the motto Eating meat kills more animals than you think, we created a CGI-only awareness campaign. At its center are the Killer Cows, a bold symbol of how meat consumption drives rainforest loss. One of the main causes of deforestation is the cultivation of feed crops like soy. Grown in former forest, exported worldwide, and fed to livestock – this chain destroys the habitat of countless species long before meat reaches the plate.
︎ PeTA
︎ PeTA