Einfach ist mehr.

Agency: Preuss und Preuss
Creative Direction: Michael Preuss
Photograph: Sarah Illenberger
Art Direction: Zuzanna Havelcova, Christoph Laurisch
Writing: Michael Preuss

“Simple is more.” This is the motto of Aldi Süd's new campaign, with which the discounter wants to underline its positioning. Aldi also uses newspaper advertisements to convey its message to the public.

Four ad motifs with a clear message. Aldi Süd also makes this claim clear in the newspaper advertisements that are placed in national daily newspapers to match the image campaign. A total of four different motifs with a clear message are presented - the discounter is also implementing the “Simple” principle in advertising, which includes outdoor advertising for the first time.

© Christoph Laurisch 2024