250 REASONS NOT TO BUY THE MERCEDES-AMG PURESPEED
MERCEDES-AMG
250 Reasons Not to Buy the PureSpeed defies traditional advertising. Instead of selling reasons to own the car, we celebrated the reasons not to. Across 250 unique assets, we amplified everything that made this car unconventional – no roof, no windshield, no windows, an eye-watering price tag, and a limited run of just 250 units. Even its Formula 1-inspired HALO protection system became part of the playful narrative.
The campaign brought Mercedes-AMG’s rebellious spirit to life, sparking conversations across social media and beyond. After all, when you drive a car like this, the odds of a salmon hitting you in the face are low – but not zero. Sunburn? Guaranteed. Privacy? Forget it. And with a HALO this striking, don’t be surprised if skaters start grinding on it or gymnasts turn it into an Olympic apparatus.
︎ AMG
The campaign brought Mercedes-AMG’s rebellious spirit to life, sparking conversations across social media and beyond. After all, when you drive a car like this, the odds of a salmon hitting you in the face are low – but not zero. Sunburn? Guaranteed. Privacy? Forget it. And with a HALO this striking, don’t be surprised if skaters start grinding on it or gymnasts turn it into an Olympic apparatus.
︎ AMG
Agency:
antoni_garage (team x)
Production:
LeBerg Berlin
Direction:
Tom Emmerson
Creative Direction:
David Kaufmann
Daniel Duhn
Craft Direction:
Sandra Uthmöller
Art Direction:
Nithika Romy
Tatiana Kaufmann
Christoph Laurisch
Copywriting:
David Kaufmann
Daniel Duhn
Basak Özkeskin
Christoph Laurisch
Awards:
Cannes Lions
antoni_garage (team x)
Production:
LeBerg Berlin
Direction:
Tom Emmerson
Creative Direction:
David Kaufmann
Daniel Duhn
Craft Direction:
Sandra Uthmöller
Art Direction:
Nithika Romy
Tatiana Kaufmann
Christoph Laurisch
Copywriting:
David Kaufmann
Daniel Duhn
Basak Özkeskin
Christoph Laurisch
Awards:
Cannes Lions
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