CHRISTOPH LAURISCH


Multidisciplinary award-winning Art Director, Designer, former member of ︎︎︎giegling records and Co-Founder of ︎︎︎studiowie.se based in Berlin. Currently at ︎︎︎antoni for ︎︎︎Mercedes-Benz.








250 REASONS NOT TO BUY THE MERCEDES-AMG PURESPEED

MERCEDES-AMG


250 Reasons Not to Buy the PureSpeed defies traditional advertising. Instead of selling reasons to own the car, we celebrated the reasons not to. Across 250 unique assets, we amplified everything that made this car unconventional – no roof, no windshield, no windows, an eye-watering price tag, and a limited run of just 250 units. Even its Formula 1-inspired HALO protection system became part of the playful narrative.

The campaign brought Mercedes-AMG’s rebellious spirit to life, sparking conversations across social media and beyond. After all, when you drive a car like this, the odds of a salmon hitting you in the face are low – but not zero. Sunburn? Guaranteed. Privacy? Forget it. And with a HALO this striking, don’t be surprised if skaters start grinding on it or gymnasts turn it into an Olympic apparatus.

Social Media, Ambient, Print


︎ AMG
Agency:
antoni_garage (team x)

Production:
LeBerg Berlin

Direction:
Tom Emmerson

Creative Direction:
David Kaufmann 
Daniel Duhn

Craft Direction:
Sandra Uthmöller

Art Direction:
Nithika Romy
Tatiana Kaufmann
Christoph Laurisch

Copywriting:
David Kaufmann
Daniel Duhn
Basak Özkeskin
Christoph Laurisch

Awards:
Cannes Lions


LINTR.EE / INSTAGRAM / LINKEDIN / EMAIL


© 2015–2025 Christoph Laurisch. All photographs, videos, text, and design elements on this website are protected by copyright. Any use—including reproduction, editing, distribution, or publication—requires prior written permission from the rights holder.